THE BRIEF
- Give a needed breath of fresh air to "Every Piece is Important.™"
- Food needs to look delicious
- Backgrounds are simple
- Natural propping that reflects that the food is about to be tasted and enjoyed
- Looks like it’s in a real setting
- Human element with implied action/interaction
Creative Direction: Trevor List and Jeffrey Hughes for Donatos Pizza
Photographer: Ryan Benyi
Photo retouching: Stephen Newport
Copywriting and Design: Trevor List
Free Standing Insert 10" x 12" (front)
January 2022
Copy:
Plant-Based Pepperoni YES WAY.
NEW Plant-based Pepperoni is as bold, savory and delicious as Donatos traditional Heritage Pepperoni! Try it on our NEW Cauliflower Crust Pizzas, or create your own at donatos.com.
Free Standing Insert 10" x 12" (back)
January 2022
Copy:
Introducing two NEW cauliflower crust pizzas featuring plant-based pepperoni.
Free Standing Insert 10" x 12" (FRONT)
March 2022
Free Standing Insert 10" x 12" (back)
March 2022
In-store branding posters 36" x 54"
January 2022
Digital Billboard
October 2021, Parkersburg, West Virginia
Oversized XL ExTERIOR
Window Cling
28" x 40"
January 2021
